Poly AI Rebrand + Case Study
Brand launch success ???→ Big congrats to the PolyAI team. I LOVE the impactfully thoughtful execution of this new identity from our team.
Some points from the rebrand…
Brand Strategy: PolyAI’s human-centered approach was a strong differentiating factor that we could leverage in brand strategy into an ownable position. While claiming to be voice-first, competitor technologies are often unable to keep up with the natural flow of conversation. Not PolyAI.
Logo: Listen, understand, and respond. The logo connects the "dots" between past and present technologies, reflecting the effectiveness of human conversation.
Visual Language: It’s easy to confuse PolyAI’s strength in voice with alternative formats, like text or chat, when trying to convey how the product works. We set out to represent the experience visually using the same visual cues in the mark; PolyAI’s dot language shows voice in movement.
Interactive: During our research, we found that the best showcase of PolyAI’s product was actual, real-life call recordings. However, the existing web experience didn’t direct visitors to areas where they could experience the recordings for themselves. We saw this as an opportunity to develop components and visual styles that make listening to those recordings an exciting experience throughout several key areas of the website experience.
"I have no doubt that this will further establish us as a major player in voice AI. You've been a dream to work with!" –?Kylie W, Senior Director of Marketing
Watch the post-project interview here ??
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