This collection highlights most important design elements, that I have created for a healthcare client. From the logo and typography to color palette and visual assets.

As we all know, building a brand is a long process. The goal was to clearly express the brand’s core values and vision. So, to build a brand that connects with people.

"Providing innovative, high-quality, and affordable healthcare technology"

Symbol

The symbol is a fusion of three elements: a heart, a circle, and a person. Heart represents compassion and care. Circle symbolizes inclusivity in brand's vision. A person highlights what brand want to focus the most on: the user.

Color shades

Brand colors plays a crucial role in creating a consistent and recognizable visual identity. The primary palette includes shades of green, yellow, blue, and beige.

Typography

Primary typeface is Playfair Display. As a branded font, it is prominently featured in logo and can be used for headlines and special uses in branded communications.

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