Bloom Circle- Gardening App UX/UI

This is a personal project. The brief is by brief club.

App Name: Bloom Circle

Overview: Bloom Circle is a vibrant community app designed for gardening enthusiasts of all levels. Whether you're a seasoned gardener or just starting out, Bloom Circle offers a platform to connect, learn, and grow with like-minded individuals. Our app provides personalized gardening advice, local plant swap events, and a community of gardeners ready to share their experiences and tips.

Key Features:

  1. Personalized Plant Care: Receive tailored advice and reminders based on your garden’s specific plants and your local climate.

  2. Community Forums: Engage in discussions, ask questions, and share your gardening journey with a supportive community.

  3. Local Plant Swaps: Find and participate in local events to exchange plants and seeds with nearby gardeners.

  4. Garden Tracker: Keep a digital journal of your garden's progress with photos, notes, and growth milestones.

  5. Expert Advice: Access a library of articles, videos, and tutorials from gardening experts.

  6. Social Sharing: Share your garden's achievements on social media directly from the app.

Why Bloom Circle? Bloom Circle fosters a sense of community among gardeners, providing the tools and resources needed to cultivate a thriving garden. With its user-friendly interface and rich feature set, Bloom Circle is the go-to app for anyone passionate about gardening and eager to connect with others who share their love for growing.

User Persona

Name: Emma Greenfield Age: 34 Occupation: Marketing Manager Location: Portland, Oregon Hobbies: Gardening, Cooking, Hiking, DIY Projects

Background: Emma is a busy professional who finds solace in her home garden. She has been gardening for about 5 years and enjoys growing a mix of vegetables, herbs, and flowers. Emma often seeks advice from more experienced gardeners and loves sharing her garden's progress on social media.

Goals:

  • To find reliable advice on plant care.

  • To connect with local gardeners for tips and plant swaps.

  • To track her garden's progress and receive reminders for plant care tasks.

  • To share her gardening successes and challenges with a supportive community.

Pain Points:

  • Difficulty in finding localized gardening advice.

  • Keeping track of different plant care schedules.

  • Feeling isolated in her gardening journey.

Motivations:

  • Passion for sustainable living and organic gardening.

  • Desire to beautify her home and contribute to her local community.

  • Enjoyment from sharing her knowledge and learning from others.

Target Audience

Primary Audience:

  • Age Group: 25-45 years old

  • Occupation: Professionals, homemakers, hobbyists

  • Location: Urban and suburban areas with a passion for gardening

  • Tech-Savvy: Comfortable using mobile apps and social media platforms

  • Interest: Gardening, sustainable living, DIY projects, community engagement

Secondary Audience:

  • Age Group: 46-65 years old

  • Occupation: Retirees, semi-retired individuals

  • Location: Suburban and rural areas with large garden spaces

  • Tech-Savvy: Moderate; willing to learn if the app is user-friendly

  • Interest: Advanced gardening techniques, sharing expertise, community involvement

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