Irwin Identity + Case Study
Brand transformation doesn't always require starting from zero.
Our recent work with Irwin is an excellent example of this...
We hear it all the time.
"???? ???? ???????? ???? ?????????? ???????????????????? ?????? ?????? ?????????? ???????? ???????????????" or "????'???? ???????????????????? ???? ?? ?????????????? ???????? ???????? ????????????????????."
The goal is the same whether you keep some assets, bridge into new assets, or start from zero.
To meet the market in the most impactful way for your company.
Irwin was already an innovator in investor relations management.
They just needed their brand identity to catch up with the product.
The result is a fresh, mature identity with approachability. It's a beautiful example of a significant change without being a wild departure.
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