UNCLE BOBBY'S
This logo was created for Uncle Bobby's, a food truck in Hawaii owned by my friends whom I met in Arizona in 2009.
Chef Bobby and his wife realized their dream of moving to Hawaii, where Bobby, after working in various resorts, saw a need for authentic Mexican food on the island. They launched their food truck during the height of COVID, aiming to blend cultures within their community.
The logo features a relaxing figure in a hammock between a palm tree and a cactus, symbolizing the fusion of Hawaiian and Mexican cultures. The vibrant yellow background with bold black elements makes the design stand out, capturing the essence of their unique culinary journey. I was thrilled to help them bring their vision to life with a brand that is both simple and meaningful.