OOTOO Coffee

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OOTOO is a Kyoto-based coffee brand and we embarked on a journey to create its brand identity, wanting to encapsulate?the essence of Japanese culture and the rich, artisanal nature of their coffee.?

At the heart of this new identity is the packaging, inspired by traditional Japanese kanji and the iconic torii gate—a symbol of transition and sacred spaces in Japan. We deconstructed the torii into distinct elements, integrating them into the packaging and logo. This creates a visual narrative that is both rooted in tradition and forward-thinking, blending cultural symbolism with modern design.

Check the project: https://www.behance.net/gallery/204376681/OOTOO