Jefa: Banking for Women
The startup striving for financial equality with women at heart.
Meet Jefa, a Mexican startup that is building a challenger bank specifically designed for women in Latin America. There are 1.4 billion people in the world without a bank account. Out of those 1.4 billion, nearly 1.3 billion are women.
Make the app intuitive for everyone.
Designing an app requires more than creativity; it must be usable for people with varying technical skills. We built the app from the ground up, focusing on Hick’s Law, Jakob’s Law, and Miller’s Law to keep everything simple yet effective, ensuring clarity in communication without sacrificing user experience.
