Chi-Golf Branding, Brand Identity.

Full Project: Behance

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Chi-Golf does not need you to shoot a hole-in-one to have a great time! Chi-Golf is a private, member-only community for golf fans that aspires to reimagine leisure time on the course by combining play and exploration, changing the game into a pleasant, engaging pastime. Members eagerly await the opportunity to tee off, relax, and enjoy generous incentives, activities, and privileges that further enhance the game. Every swing is a reason to celebrate and an open source of Vitamin Golf.

Chi-Golf saw the need for a more relaxed and unhurried approach to the game, so the company imbued its brand with a pleasant, fresh ambiance inspired by citrus. Chi-Golf intended to blend the invitingness, invigorating force, and rejuvenation in Chicago into its brand image.