Sompotti (Real Estate Crowdfunding) - UX Case Study

Akil Ashraful
Akil Ashraful
Available for work

    • About this Project

    Sompotti is real estate crowdfunding platform that allows individuals to pool resources for property development, bypassing the need for loans or collaboration with property developers. It emphasizes the benefits of real estate crowdfunding, including passive income, rental opportunities, retirement planning, higher returns, and decentralized investments. It also addresses challenges such as awareness, technological literacy, and trustworthiness. By understanding potential investors and assessing competitors, the aim is to create a tailored real estate crowdfunding solution for the target audience.

    Problem Statement The problem statement addresses the difficulties faced by middle class people in B
    Competitive Analysis Key Competitors Fundrise - Offers a user-friendly interface, low minimum invest
    Survey Results 6-10 years 7% No 6% 23% 1-2 years Lack of required finance 52% Limited investment opp
    Primary Research Real estate crowdfunding (RECF) platforms offer a transformative approach to prop
    Affinity Mapping User Engagement & Interest User Frustrations and Concerns Limited investment experi
    User Persona Frustrations Goals Lack of transparency in investment opportunities offered by real est
    SWOT Analysis Strengths Weaknesses Unique Proposition: First mover advantage in real estate crowdfun
    User Journey Map Awareness Consideration Decision Investment Post-Investment Action Discover Sompott
    HMW Session How might we provide transparency to investors about the investment opportunities? How m
    Information Architecture of Real Estate Crowdfunding App
    Moodboarding for Real Estate Crowdfunding App
    Branding App Icon Logo Typography I chose the Sans-serif typeface RNS Physis for its sleek modern lo
    User Interface Design of Real Estate Crowdfunding App
    Usability Test & Iteration As usability testing is a thorough process that requires time to gather i

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