Pure Forms

Let There Be Light (And Strategy!)

When Pureforms approached Glide, we were instantly energized by their mission: fusing innovative design with precision lighting to create products that elevate spaces. Their mix of direct-to-consumer desk lamps and specialized professional lighting solutions presented a unique challenge—one that felt perfectly aligned with our love for tackling intricate design puzzles.

What made this project so exciting was the dual focus of the site: appealing to both tech-savvy consumers looking for sleek desk lamps and professionals in need of specialized lighting solutions like recessed downlights. Balancing these two distinct user journeys required some creative problem-solving. We crafted a seamless navigation structure that allowed each audience to quickly find their desired products without confusion.

Live site: