Mel - Unused Logo + Branding

Client who is a chef, wanted some branding to represent their online presence. They were looking to eventually publish a cookbook with their adventure in cooking around America. Mel cooks a 3-4 course meal based on popular cuisine from individual states.

I wanted to create a logo + branding that represents the diversity, life, and fun of cooking, and relating to people over a plate of good food. Client went with a more delicate direction, a circle logo with a serif that looked like a dinner plate.