Maxplay Systems/Playground

MaxPlay was developed to give the customer maximum value for lower prices. Little Tikes did this by creating fixed units that could be produced without the flexibility of modularity. Kyle McLane Design, in conjunction with the product design staff at Little Tikes, designed an amazing and profitable playground. KMD, as part of the Tikes design team, created an architectural centric unit with every inch designed to give value to the customer. KMD was responsible for designing and building full scale foam models of the parts. Conceptual exploration and refinement took place during the model building phase. Little Tikes management and focus groups were able to see what the product looked like, full scale.