JHR Employee Funnel Sign

This 12x18" poster was thoughtfully designed to communicate the company’s core fundamentals and goals, serving as both a motivational and strategic guide for employees and the nonprofit as a whole. The design prominently features a funnel graphic, symbolizing the organization’s pathway to success, with each stage of the funnel representing a crucial goal: Strengthen, Equip, Activate, Multiply.

The funnel, central to the design, was crafted using the nonprofit’s signature brand colors, ensuring that the visual identity remains consistent and instantly recognizable. Each section of the funnel is distinctly color-coded, guiding the viewer’s journey through the strategic process and highlighting the importance of each goal.

The poster's typography was carefully chosen, using the nonprofit's signature fonts to maintain brand integrity and enhance readability. The bold, dynamic text draws attention to the key concepts, while the overall layout balances clarity with visual impact.

Positioned in strategic locations within the workplace, this poster serves as a daily reminder of the organization's mission and the collective goals that drive its operations. By uniting aesthetic design with functional messaging, the poster not only reinforces the nonprofit’s core values but also fosters a culture of purpose and direction among its team members.

This piece is more than just a decorative element—it’s a tool for alignment, ensuring that every employee is continuously inspired to contribute to the organization’s overarching mission.