Created for Hershey's Annual Sales and Marketing conference to be utilized for collateral, presentations, badges, graphics, etc. I wanted to combine the Hershey Kiss and Hershey Chocolate bar silhouettes into one mark, using the provided theme copy, and brand colors.

THE DESIGN

The Milton Hershey School logo silhouettes atop a wrapped Kiss.

The full color mark incorporates silver gradient which is a nod the tin foil which wraps most Hershey chocolates.

The theme "Day One, Day Won!" sits on the silhouettes of a profile view of a piece of Hershey Chocolate bar, and a top down version of a full bar. The silver here (on brown/munsel/chocolate) emulates the wrapper on a Hershey Chocolate bar.

theJOURNEY

Overall my original concept was to mesh identifiable Hershey Icons (specifically the Kiss) into a single, dynamic, color swapping logo, with stylized text, creating something unique and iconic.