Logo & Identity

Brand Identity & Logo for Clinique BACA

Clinique BACA has long been a beacon of hope and recovery for those battling eating disorders, rooted in a compassionate, evidence-based approach that integrates therapy, nutrition, and family support.

I recently had the honor of partnering with BACA’s dedicated team to refresh their brand identity.

The goal?

To resonate more deeply with young adolescents and adults while maintaining their empathetic, professional ethos.

Together, we developed a modern visual language that extends across their website, social media, in-clinic materials, and promotional campaigns.

The result was a revitalized identity that not only updates BACA’s look and feel but also powerfully reinforces their mission: to provide comprehensive, compassionate care for those on their journey to recovery.