Type Design — E

Ever heard of ‘visual journaling’?

It’s my version of creative push-ups—an exercise in spontaneity that often sparks my best ideas, or even future projects.

While working on brand identities, I often find myself diving deep into one letterform. This practice, which I call ‘visual journaling,’ often leads to creating a series of custom letters or drawings.

This is an example of that—a couple of extra letterforms that came out of an exploration for a new brand identity project in the works.

What creative exercises or side projects have unexpectedly inspired your work?

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At Mocci Studio, we're passionate brand makers on a mission to create impactful identities for those who dare to dream.

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