Sleep Origin Rebrand

Zo?
Zo?
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    Sleep Origin is a newborn sleep consultancy in Dallas, Texas. Unfortunately, their brand was being slept on. They needed a refresh that was both enthusiastic and simple, highlighting Sleep Origin's ability to?help even the most difficult babies?sleep through the night. We started with their logo, creating a swaddled baby icon that could toggle into sleep mode. From there, we continued with a night-inspired colour palette, toggle-style?business cards, and?sleeping baby door tags, showing?how a rebrand can wake up even the snooziest of brand experiences.?

    Creative Direction & Designer: Zo? Boudreau

    Client: Natalie Dawn

    Animator: Mike Labrow & Jesse Shaw

    Copywriter: Aman Soin

    Illustrator: Zo? Boudreau

    Photographer: Zo? Boudreau

    Photography Assistant: Anthony Kalliris, Erin Maguire

    Talent: Delissa Thomas, Anthony Kalliris, Zo? Boudreau

    Website Developer: Ashleigh Keith?

    Font: Nuckle from Heavyweight Digital Type Foundry

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