Purple Hamper - Laundromat Branding
Purple Hamper
Brand identity and collateral assets we developed for Purple Hamper, an upscale laundromat based in Ashburn, Virginia.
The Purple Hamper look and feel is modern, innovative, and fun, which makes the brand stand out from other traditional laundromats. We designed a fun hamper logo icon combined with a playful, dynamic yet clean logotype. The brand icon has a strong kawaii vibe inspired by the Asian origins and cultural heritage of the founders. We expanded the logo icon into various hamper characters with multiple emotions, expressions, and gestures. The clothing-inspired iconography is paired with funny, memorable, quirky messages.
