Digitale Duik | 3D

The "Digitale Duik" campaign went through several iterations before arriving at the final version. Initially, we experimented with playful language and small characters, creating a unique little world for them. Visually, we explored two different branding styles, aiming to blend them harmoniously without emphasizing one over the other, striving for a balanced aesthetic.

It was an enjoyable experiment, where we explored different lighting, colors, and sizes. Everything was a work in progress, allowing us to infuse a simple campaign with more storytelling in a fun and visually appealing way.

Eventually, we had to simplify the concept, focusing solely on typography and the quirky little characters. This shift required the illustrator to dial back on other elements. Despite this, the experiment was valuable, offering insight into the various directions we could have taken.

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