Package design for Cold Brew

I’m a huge coffee fan ?? my mornings always start with a V60 or French press. All my travel routes are planned around third-wave coffee shops ??

So, while developing the packaging for Cold Brew from Fresh Black, I had an insight in the restroom of one of my favorite coffee shops, which is very cool, decorated with TAROT CARDS ??!!!!! And this was almost a ready mood board??

Tarot cards, a mystical vibe ?, it’s like fortune telling on coffee grounds or some sort of coffee potion brewing ???♂?

By combining this idea with the brand’s slogan, ?

“Coffee that opens your eyes ??”? it led me to the thought of creating a coffee God that opens your third eye, enlightening you with coffee knowledge ?? or awakening you, just like a cup of coffee in the morning ??

If we take a closer look, we can see coffee God and two Fellow kettles pouring water into an eye ??? Why into an eye ??? Because of the slogan “COFFEE THAT OPENS YOUR EYES.” (Since the coffee God is made of coffee, after extraction, the coffee goes into Chemexes (coffee devices) ??

The pattern creating a closed composition is the integration of the symbol logo "OKEY" which the clients wanted to implement in the design??

I based my work on the brand's signature colors and integrated two additional colors that complement each other well ??

The design of the stickers will also mimic the shape of a tarot card?

So, the mystical image of the illustrations, neon colors ??, and slightly psychedelic animations will spark interest even among the most discerning hipster ??

Thank you for your applause! ??