Lead generation tool - web application for checklist lovers.??
OVERVIEW
Listables Leads is a web application that allows to generate an informative value-driven checklist ready to be embedded into a web page or unique landing page in just a few steps. To access the gated checklist visitors will need to provide their email address. Using Listables proprietary 360 Lead Gen technology let to generate data enriched leads using only one required email field – leading to lower cost per conversion and better quality leads.
BUSINESS NEEDS
- Building an application available after logging in, consisting of a panel enabling the creation of checklists, a dashboard and a user profile,
- creation of a tool enabling the use of 360 Lead Gen technology,
- 33% increase in average conversion rate on user landing pages,
- achieving 4.6 average ROI on user leads.
METHODS
- Wireframe design
- User journey maps
- Information architecture
- Visual design
- Usability tests
SOLUTION
Creation of an intuitive dashboard, which allows for ongoing control of the checklists created, with the help of detailed statistics and reports. It also gives insight into the leads acquired. The entire dashboard has, among other things, access to an interactive checklist creator, pricing and user panel.
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