Rebranding Dad

Dad has been in business for nearly 40 years, building his brand as the most exclusive & polished master electrician in Dallas, TX (primarily the Park Cities - Highland Park & University Park). After 40 years of honing his craft, that dream has certainly come to life. It has been an absolute pleasure to see him love on his customers and to see his customers fall in love with him.

We decided, together, that it was time to reinvent his brand identity to match the brand story that he lives out every day. We've only touched the surface, but are moving fast on this project, looking to launch his new identity around February 2017.