Grandma Zosia Meals Redesign

I recently worked on a redesign of the packages for Grandma Zosia Meals. We used the Google Sprint framework to set the strategy, come up with ideas and validate design decisions.

Our goals were: 1) Communicate the product more efficiently 2) Resolve customer uncertainty about the preparation method 3) Prioritize the use of all natural ingredients 4) Simplify product branding 5) Create a design that intuitively resembles the previous one. The work has gone through many iterations, and after three sets of customer research we have validated that we were able to meet these goals. Packages are currently in production.