Lookbook Branding

Branding guidelines for Lookbook. ??
I spent few weeks building and testing out those branding guidelines. It was definitely challenge to built both brand and user interface at the same time. But we end-up with awesome results and we covered all brand categories.

1) Recap (existing brand)
2) Objectives (goals)
3) Strategy (how to rebrand and when)
4) Brand Atributes?
5) Toolkit (all design elements)
6) Design Principles?
7) Logo (all versions and sizings)?
8) Typography?
9) Colors?
10) Icons
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?? Behind the scenes on my Instagram