Digital shirt configurator ??

Long time no see my friends!

What you’re looking at is the digital pitch shirt configurator.

It allows customers to select from a number of components to create their own shirt design.

The biggest challenge was to design the interface that stands out from the other configurators on the menswear market - usually too cartoonish, infantile.

I wanted it to be exciting, modern and most importantly, engaging. It had to incorporate the elements of gamification to elevate the user experience.

Marrying the quality and detail of products combined with the possibility to create a product on our own, gives the customer the feeling of uniqueness that’s what engages them and drives loyalty

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The pitch was designed for our friends at Lorentus