Transformation [1/2]

AppDirect has a new event series on the digital economy - and as a result, needed an identity.

The project had three main goals:

1. To show the event series as an extension of the AppDirect brand.

2. To speak to our target audience (potential customers).

3. To create a scalable and repeatable event (since the event will take place in multiple cities that vary in length).

I wanted to make a logo that made sure to speak to our relationship with the potential customers, and how partnering with AppDirect will help them in their digital transformation.

The final option included overlapping upward facing arrows showing the connection created when partnering with AppDirect. The mark can be used to create brackets to frame information, photography, and to emphasize connection.

Produced (in 4 days) in March 2018.