OMHOUSE Yoga Studio
Looking for feedback on this brand system I've been working on for the past week.
Omhouse Studio is a yoga studio opening up in San Antonio in the next couple of months, their focus is traditional Ashtanga yoga as well as some more modern practices. Omhouse is looking for a fresh clean/minimal and versatile look that will later translate into the interior design and the whole nine yards.
I had tried a couple other explorations which the client didn't dislike but didn't feel represented her personality.
So I did more research on the word OM and came across this:
The profound role of the Divine Word as the origins, the beginning, of the universe. If at first there was nothing, the very first thing was a sound vibration, and from there everything sprang into existence and the material world was born.
There fore the outcome. With this mark I also tried portraying the O as Spiritualism and the M lines as Seekers which is another reason why I feel this is working.
Any feedback is greatly appreciated.