Custom slab serif logotype

And yet slabs always look so simple.. A few steps in the design process of a custom logotype, starting with a skeleton outline (I tried Regular/Condensed/Extended versions) and some rough sketch work, including a wacky 't-h' ligature that got axed.

I've attached a sketchbook scan and a full project write-up is on my website: https://coullon.com/portfolio/wilson-smith.html