The Studio - Branding

Luke Jones
Luke Jones
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    cxpartners were approached by Nationwide to create a new identity for their one-client agency The Studio. Brand values were created for the project, these were ‘dynamic’, ‘confident’, ‘experimental’, ‘aspirational’, ‘cool’, and ‘experienced’.

    With the values in mind, I drew inspiration from the Bauhaus School of Design by using clean lines and modernist shapes. I added my own contemporary twist of gradients, shadows, and curved corners to emphasise the confident and experimental nature of the brand whilst being steeped in traditional graphic design thought.

    2015.

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