E-Commerce Product Page

Hi everyone!

This is a work in progress for an E-Commerce store that sells furniture. Still in discovery/art direction phase.

In this specific case I focused on the type of photography that should be used on the product page for this industry. As you can see in the attachment, photos are divided into product photos from different angles, 360 photos where you can also se top and bottom of the product and lifestyle photos where products are styled in surrounding they should be used.

Type of photos on the product page can drastically improve the conversion rate but a lot of the websites I see only have, for example one photo of the product shoot from the front and one styled. And that in some cases that is not enough to encourage the customer to buy the product.

What would also be great is to incorporate the VR app as an addition to the website redesign. IKEA did a great job with that but no one seems to follow her step.