Ashley Beaudin Primary Logo

This is the primary logo for Ashley Beaudin! Her target market is comprised of women who need encouragement, empowerment, and inspiration. They want to live out their full potentials, and they need helping in getting there from Ashley.

I used color blocking for this as a way to bring in the element of fun and excitement, in keeping with Ashley's brand; and the blocking represents how these women can be filled up with inspiration and empowerment, just like the open letters are filled with color. The text for Ashley's name is custom, created to be unique to her brand! The serifs are bold, unique, and eye catching; just like her brand.