Letter Coffee Branding A

After several weeks of branding exercises and meetings with the client, here is the final logo-mark for Letter Coffee. We wanted to create something that was unique and stood out amongst local coffeeshops. The color palette and typographical choice helped create this breathing room and a friendly voice. The coffee should be high quality, but not snooty. I'll post another use of the same color palette tomorrow to give an idea of how this mark could be used in another fashion.