A billboard on the run

WrapAd is a startup that pays drivers to wrap their car in ads. Advertisers get real-time campaign tracking, including campaign reach by location. In exchange, drivers get paid to rent their cars to advertisers.

Drivers use WrapAds’s smartphone app to track the length of their commute, and are paid per kilometer based on a variety of factors, including if the wrapped car was driving through a highly-populated area, or if it was sitting in traffic for a lengthy period of time. They could decide the extent that their car will be wrapped?(partial, full, etc.), and even choose which advertisers and campaigns they want to work with to wrap their car.

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