Identity Concept Coaster

A portion of an unused branding exercise for a strategic marketing agency.

Marketing agencies help partners drive the delivery of incoming traffic. Being both technical and creative experts, I was on the hunt for something that felt both technical and playful while also eluding to the idea of guidance in the maze that is marketing.

I started thinking about children's toys and those nostalgic small puzzles which feel fun and also all about getting to that finish line. Will look to share more on this concept in the future.