North of North mark exploration

Outdoor/camping mark exploration for North of North. I started with the far left lettermark which includes 2 staggered up arrows (symbolizing being north of the first north pointing arrow). From there I started to evolve it more .. perhaps getting a little out of control and losing some simplicity. But with the middle mark I turned one of the arrows into a tree. In the right mark I turned the bottom arrow into a tent. These give it that outdoorsy feel, but is it too much?

What do you guys think? Do you have a preference? I'd love to hear thoughts :)

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Anthony Gribben
Brand + Icon Designer. Illustrator. Maker of Geometric Art.

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