Homeplate Peanut Butter Creamy

Recent rebrand we did for HomePlate Peanut Butter. The client wanted the brand to have more impact from a shelf level. We redesigned the logo a bit to be bolder in a small space. We infused a lot more color with a playful illustration style. Creamy, their flagship flavor, pays homage to their baseball roots, while the other flavors explore more of an outdoor enthusiast vibe.