Rickerby Secondary

Been working on some branding for a small-scale toolmaker in England. Super stoked to see how this takes. This is a process shot of a secondary lock up. The LR monogram is completely custom. I'm using a font as a base to draw over for the surrounding type in order to add a more vintage, hand-drawn feel.

And don't judge me for my layers...

Jared Tohlen
brands, letters, logos, & leadership
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