Penguin Randomhouse Research Portal

In 2018 Penguin Random House Canada completed a massive consumer research project interviewing Canadian readers to better understand their reading habits.

Our goal was to design their segmentation portal so that it would engage employees more deeply with the research. This data would be used across the company to make sales, marketing and publishing decisions.

At the start of the project we were handed a maxed out excel spreadsheet and asked to make a website. This little guy’s a sneak peak of one of the many pages in the portal that we designed. It features one of the six reader segments.