Treqq Brand Book

Treqq is a startup out of Oregon focused on streamlining cannabis transportation and storage logistics. A fleet of armored vehicles will be deployed to assist businesses in the flourishing cannabis industry in moving and storing their product and their capital.

I worked with their team to help develop an identity that felt strong, trusted, and secure. We chose to go with a simple palette that could be easily employed by individuals at all positions within the company. The choice to use yellow as the only brand color is derivative of road signs and markers and when paired with the signature "flying v arrow" conveys a feeling of forward movement.

Here's a quick snapshot of the Identity Guidelines packed with pages of colors, logos, type, patterns, illustrations, and more.