Modern Mountains Badges
As part of the Modern Mountains project, we were also tasked with developing logos/badges for each public-facing section of the brand.
Lifestyle focuses on adjusting your life to embrace the outdoors in little ways, day to day, this showcasing a visual for organic food and plant life seemed pertinent. Mercantile is the portion where people can purchase hand made goods by local creatives. Adventures looks to bring people into nature through activities such as camping, kayaking, and so on. Last but not least is the cabin, where people can rent a house in the woods similar to a traditional Airbnb, but in this case, the user can purchase items from the house, the plans to the house and experience a very relaxing stay in a new location.
I've included the color and black and white versions here. The colors are pulled from the overall brand identity so that all 4 colors are represented equally.