Flatfile Logotype Branding, business visual identity, corporate
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The Flatfile platform is a comprehensive, secure solution for customer data onboarding. It helps companies to structure customer data and makes it easy to use.
The idea of ??the company's logo is that Flatfile is a product that organizes information — from chaotic files, it makes a clear structure and transfers it to the user in an orderly manner. It was this clarity and simplicity that we had to reflect in the logo. We started development with more abstract forms, which in the process of analysis were transformed into a more concrete form.
The work reflects only a small part of our partnership because a lot of research was carried out inside the collaboration and a process from sketches to the final version of the logo approved by the client.