TBF: Building the Brand Symbol - Part 3/6

TBF is the expression of an all-round digital company with substantially different lines of business: a podcast app, a digital platform and a project management tool. This principle was materialized in the creation of the logotype, a tribute to the very meaning of the company’s acronym: the basic fundamentals. With a fundamental design acting as a basis, the logo incorporates a variation for each of company branch and additionally enables multiple adaptions with the integration of icons in relation to each product.

Yet adaptability and consistency are not mutually exclusive, and we ensured that the brand stayed identifiable and faithful to its core concept across anywhere it is used. The result is a vibrant and energetic branding, appealing to be explored with a cohesive design system with introduces variants, as does the company.

The power of branding in all its beauty!

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